Ecology
Ecology is a well-known Australian homewares brand. They were already investing in Meta and Google Ads, but like many brands, the results were scattered. Some ads performed well, others quietly drained budget, and the bigger picture wasn’t clear.
About the client
Ecology is a recognised Australian homewares brand focused on modern, design-led products. With a growing ecommerce presence, they needed a digital strategy that could scale efficiently while delivering stronger visibility, better tracking and more profitable performance across Google and Meta.
The Challenge
Ecology wasn’t short on activity, they were short on structure. Campaigns lacked consistency, tracking didn’t highlight what was actually working, and the account wasn’t geared for efficient spend.
While some campaigns generated results, others quietly drained budget without clear visibility into what was driving conversions.
The Approach
We rebuilt the account foundations to create a cleaner, more efficient performance structure across Google and Meta.
- Building a clean, intent-based Google Ads structure
- Consolidating Meta campaigns so the algorithm had enough data to optimise properly
- Creating a clear year-on-year reporting view to track progress over time
Once the groundwork was in place, the account began performing the way a homewares brand needs it to perform.
The Results
Ecology didn’t need to spend more. They needed to spend smarter.
Google Ads
- 29% less ad spend
- 41% more clicks
- Almost double the conversions
- Cost per click cut in half
- Cost per conversion reduced from $12.27 to $4.44
Meta Ads
- 236% increase in spend
- Clicks more than doubled
- Strong cost per click maintained
- Better audience discovery
- Consistent top-of-funnel growth
Why It Worked
Good advertising isn’t about volume. It’s about structure, tracking and decision-making. Ecology didn’t overhaul their products or pricing, they simply began using their budget more deliberately.
By scaling Meta for discovery and sharpening Google for conversion intent, Ecology created a balanced and predictable digital ecosystem.
- Clear visibility into what was actually driving results
- Lower acquisition costs across campaigns
- A repeatable system for future seasonal growth
Who you’re working with
Hi, I’m Lachlan — and I actually work on your account.
I’m the founder and Digital Director of Ramp Up Digital. Unlike larger agencies where your account gets handed to a junior, I personally manage strategy across every client — and I’ve been doing this for over 11 years across Google Ads, Meta, SEO, and web.
I started this agency because I was frustrated watching businesses waste money on generic campaigns from agencies that didn’t understand their market. Everything we do is built around one outcome: measurable leads and revenue for your business.
- ✓ Based in Newcastle — available, responsive, and invested in local business growth
- ✓ Every account set up under your ownership — GA4, ad accounts, Search Console
- ✓ No lock-in contracts — we earn your business month to month
- ✓ Google Ads certified and Meta certified — not self-proclaimed experts
PACKAGES
Simple, transparent pricing
Three tiers. No lock-in contracts. Cancel with 30 days notice. All prices exclude GST and ad spend.
- ✓ Google Search Ads setup & management
- ✓ Local SEO foundation
- ✓ GA4 + conversion tracking
- ✓ Monthly results snapshot
- ✓ Google Ads + Meta retargeting
- ✓ Advanced local SEO
- ✓ 1 SEO article per month
- ✓ Landing page optimisation
- ✓ Monthly strategy call
- ✓ Full Google + Meta stack
- ✓ 2–4 SEO articles per month
- ✓ Digital PR outreach
- ✓ CRO + landing pages
- ✓ Multi-location support
Client results
What our clients say
Real reviews from real businesses — verified on Google.
“I contacted Ramp Up Digital about having a website built for my business and it was a great decision. The whole process was smooth and collaborative, and the result exceeded my expectations.”
“We recently engaged Ramp Up to support two of our organisations across a number of projects. Lachlan is responsive, knowledgeable, and genuinely invested in the outcomes of our campaigns.”
“Lachlan from Ramp Up Digital saw the creative image I was trying to create for my business and carefully supported my vision. He brought it to life in a way I couldn’t have done alone.”
“Ramp Up Digital has consistently provided us with amazing service over the last couple of years. Nothing is too much trouble — they always go above and beyond for our team.”
“The whole experience was excellent. They were great to work with and I’d highly recommend. Lachlan is an amazing short-term and long-term thinker who genuinely cares about your results.”
Verified Google Reviews
FAQ
Common questions
Everything you need to know before getting started.
Our packages start from $1,250/month for Google Ads and local SEO. Most Newcastle SMBs and tradies see the best results on our Local Authority Builder package at $2,200/month, which includes Google Ads, Meta retargeting, and ongoing SEO. All prices are plus GST and separate from your ad spend budget.
Google Ads can generate leads within days of launch — we typically have new campaigns live within 5–7 business days of sign-off. The first 2–4 weeks is a learning phase where the algorithm optimises. By month 2 you should have a clear picture of cost-per-lead and campaign performance.
Yes — while we’re based in Newcastle and have deep local market knowledge, we manage campaigns for clients across Australia including Sydney, Melbourne, Brisbane, and Perth. We work remotely with most clients via video calls and our monthly reporting system.
Google Ads gives you immediate visibility at the top of search results — you pay per click and can get leads within days. SEO is a longer-term investment that builds your organic (unpaid) rankings over 3–12 months. For most businesses we recommend running both: Ads for immediate lead flow while SEO builds sustainable long-term traffic.
No. We work on a month-to-month basis with 30 days notice to cancel. We don’t believe in locking clients in — we earn your business by delivering results. All ad accounts, GA4 properties, and Search Console access are set up under your ownership from day one, so you’re never held hostage.
For most Newcastle small businesses, we recommend a minimum of $1,000–$1,500/month in Google Ads spend to generate meaningful data and lead volume. Meta Ads can work from $500–$1,000/month for awareness and retargeting. Ad spend is separate from our management fees and goes directly to Google or Meta.
Yes — we build WordPress, Shopify, and Squarespace websites from $2,500. Every site is set up under your hosting and domain — never ours. We also offer ongoing maintenance plans and can take over an existing site if you’ve been locked out by a previous agency.
Ready to ramp up?
Book a free 30-minute strategy call. No pitch. Just an honest look at what’s working, what isn’t — and exactly what we’d do about it.
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