Porto
Porto came to us with the right ambition, but not the right data. Ads had been run in the past, but the tracking wasn’t there, the structure wasn’t tight, and it was impossible to see which parts of the marketing budget were pulling their weight.
About the client
Porto is a growing ecommerce retail brand focused on seasonal promotions, digital growth and scalable online performance. They needed reliable tracking, stronger campaign structure and clearer reporting to make smarter marketing decisions across Google and Meta.
The Challenge
Before Porto could optimise or scale, they needed a proper foundation in place across tracking, analytics and campaign structure.
- Proper website tracking
- A clear Google Ads setup
- Meta campaigns built for results rather than just activity
Without these systems in place, every dollar spent would have been guesswork.
The Approach
GA4 was rebuilt properly, finally giving Porto visibility into how customers were actually interacting with the website.
- Product page engagement
- Home page performance
- Cart interactions
- Search usage across the website
During the measured period, Porto recorded around 50,000 page views and nearly 28,000 active users.
The Results
Once tracking was stable, Google Ads and Meta campaigns were rebuilt around clear commercial intent and seasonal buying behaviour.
Google Ads
- 42% lower ad spend
- 181% increase in clicks
- Conversions increased from almost zero to 70
- Cost per click reduced from $1.41 to $0.29
Meta Ads
- 124% increase in spend
- 462% increase in results
- Cost per result reduced from $3.16 to $1.26
Why It Worked
Porto didn’t grow by simply increasing spend. They grew because the foundations were fixed first.
- Reliable conversion tracking
- Better organised ad accounts
- Campaigns aligned with real buying demand
The performance improvements were the result of better structure, cleaner data and smarter decision-making.
If your ecommerce brand is unsure what your ads are actually doing or you’re preparing for large retail events like Black Friday, Porto’s results show what happens when tracking and structure come first.
Who you’re working with
Hi, I’m Lachlan — and I actually work on your account.
I’m the founder and Digital Director of Ramp Up Digital. Unlike larger agencies where your account gets handed to a junior, I personally manage strategy across every client — and I’ve been doing this for over 11 years across Google Ads, Meta, SEO, and web.
I started this agency because I was frustrated watching businesses waste money on generic campaigns from agencies that didn’t understand their market. Everything we do is built around one outcome: measurable leads and revenue for your business.
- ✓ Based in Newcastle — available, responsive, and invested in local business growth
- ✓ Every account set up under your ownership — GA4, ad accounts, Search Console
- ✓ No lock-in contracts — we earn your business month to month
- ✓ Google Ads certified and Meta certified — not self-proclaimed experts
PACKAGES
Simple, transparent pricing
Three tiers. No lock-in contracts. Cancel with 30 days notice. All prices exclude GST and ad spend.
- ✓ Google Search Ads setup & management
- ✓ Local SEO foundation
- ✓ GA4 + conversion tracking
- ✓ Monthly results snapshot
- ✓ Google Ads + Meta retargeting
- ✓ Advanced local SEO
- ✓ 1 SEO article per month
- ✓ Landing page optimisation
- ✓ Monthly strategy call
- ✓ Full Google + Meta stack
- ✓ 2–4 SEO articles per month
- ✓ Digital PR outreach
- ✓ CRO + landing pages
- ✓ Multi-location support
Client results
What our clients say
Real reviews from real businesses — verified on Google.
“I contacted Ramp Up Digital about having a website built for my business and it was a great decision. The whole process was smooth and collaborative, and the result exceeded my expectations.”
“We recently engaged Ramp Up to support two of our organisations across a number of projects. Lachlan is responsive, knowledgeable, and genuinely invested in the outcomes of our campaigns.”
“Lachlan from Ramp Up Digital saw the creative image I was trying to create for my business and carefully supported my vision. He brought it to life in a way I couldn’t have done alone.”
“Ramp Up Digital has consistently provided us with amazing service over the last couple of years. Nothing is too much trouble — they always go above and beyond for our team.”
“The whole experience was excellent. They were great to work with and I’d highly recommend. Lachlan is an amazing short-term and long-term thinker who genuinely cares about your results.”
Verified Google Reviews
FAQ
Common questions
Everything you need to know before getting started.
Our packages start from $1,250/month for Google Ads and local SEO. Most Newcastle SMBs and tradies see the best results on our Local Authority Builder package at $2,200/month, which includes Google Ads, Meta retargeting, and ongoing SEO. All prices are plus GST and separate from your ad spend budget.
Google Ads can generate leads within days of launch — we typically have new campaigns live within 5–7 business days of sign-off. The first 2–4 weeks is a learning phase where the algorithm optimises. By month 2 you should have a clear picture of cost-per-lead and campaign performance.
Yes — while we’re based in Newcastle and have deep local market knowledge, we manage campaigns for clients across Australia including Sydney, Melbourne, Brisbane, and Perth. We work remotely with most clients via video calls and our monthly reporting system.
Google Ads gives you immediate visibility at the top of search results — you pay per click and can get leads within days. SEO is a longer-term investment that builds your organic (unpaid) rankings over 3–12 months. For most businesses we recommend running both: Ads for immediate lead flow while SEO builds sustainable long-term traffic.
No. We work on a month-to-month basis with 30 days notice to cancel. We don’t believe in locking clients in — we earn your business by delivering results. All ad accounts, GA4 properties, and Search Console access are set up under your ownership from day one, so you’re never held hostage.
For most Newcastle small businesses, we recommend a minimum of $1,000–$1,500/month in Google Ads spend to generate meaningful data and lead volume. Meta Ads can work from $500–$1,000/month for awareness and retargeting. Ad spend is separate from our management fees and goes directly to Google or Meta.
Yes — we build WordPress, Shopify, and Squarespace websites from $2,500. Every site is set up under your hosting and domain — never ours. We also offer ongoing maintenance plans and can take over an existing site if you’ve been locked out by a previous agency.
Ready to ramp up?
Book a free 30-minute strategy call. No pitch. Just an honest look at what’s working, what isn’t — and exactly what we’d do about it.
Fill in the form and we’ll get back to you within one business day.